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JEWELRY METALS

GOLD

Most jewelry is set in 10K, 14K or 18K gold. Ideal for fine jewelry because of its warmth and durability, gold is a true classic. With care, gold retains its beautiful patina over the years.

The standard measurement of gold is the Karat, which is divided into 24 parts. Pure gold is 24 Karats, meaning 24 out of 24 parts are gold. Because pure gold is too soft to be used for jewelry, it is combined with other metal alloys to increase its strength. For instance, 14K gold is 14 parts gold and 10 parts other alloys, while 18K gold is 18 parts gold and 6 parts other alloys. 10K gold is more durable, with 10 parts gold to 14 parts other alloys.

Alloys used with yellow gold include copper and silver. Pink gold is created by combining gold with large amounts of copper, while green gold results from mixing gold with copper, silver and zinc. When creating white gold, pure gold is combined with copper, zinc and nickel (or palladium).

An important consideration in choosing yellow or white gold is the gemstone it holds. If you place a diamond with yellow color in a yellow gold setting, the diamond can actually appear whiter. White gold is a beautiful complement to exceptionally white and brilliant diamonds. Also, white gold jewelry is plated with rhodium, a shiny metal that increases the whiteness and strength of gold. Sometimes, white gold is confused with platinum, though they are entirely different metals. White gold and platinum vary in strength, resistance to scratches and shades of white.

In some jewelry pieces, white and yellow gold are paired together, producing a beautiful two-tone look.

PLATINUM

Valued for its purity, rarity and strength, platinum is considered the most precious of all jewelry metals. Its beautiful color and elegant appearance make it an ideal choice for brides and all jewelry lovers.

Compared to gold, platinum is five times as rare and much more pure when used in jewelry. For instance, gold must contain at least 41% pure gold or it will no longer be considered gold. To be considered "platinum," however, the metal must contain at least 90% pure platinum. Recently, many jewelers have begun to offer a more affordable alternative, 585 Platinum, containing 58.5% platinum and 41.5% copper and cobalt.

Although they appear similar, platinum should never be mistaken for white gold. Not only do the two metals differ in strength, but also in color. White gold is originally produced from yellow gold, while platinum is already white. Therefore, the color of platinum is actually whiter than white gold.

Unlike other metals, platinum does not expand or distort when exposed to heat, and it never tarnishes. Instead, it ages beautifully by developing a lustrous patina. This hypoallergenic metal is also heavier than most metals and commonly used as a secure diamond setting.

SILVER

Similar to gold, silver in its purest form is soft and delicate. In order to be used for jewelry, it is often combined with metal alloys, such as copper, to increase its strength. When pure silver is mixed with less than 7.5% alloy, it is known as “sterling silver.” Sterling silver is at least 92.5% pure silver and significantly more durable than regular silver. Sterling silver jewelry is stamped in various ways (such as "sterling" or "925") to indicate its content.

Although some jewelry metals are resistant to tarnish, silver is not. If you have a silver piece that you do not wear very often, tarnish can build on its surface. Regular polishing with a silver cleaner can be a quick and easy solution. It's important to clean tarnish before it builds. Otherwise, it can cause long-term damage to your jewelry.

TITANIUM

Titanium is a fairly recent addition to the jewelry industry, admired for its unique appearance and maximum strength. Much lighter than steel yet three times stronger, titanium is not combined with other metal alloys. It weighs 1/3 less than gold and is highly resistant to dents and bending. Also, this hypoallergenic metal will not corrode over time. The most classic colors of titanium are gray and black with beautiful finishes such as satin, frost or high-polish. It’s also important to note that the process of soldering (melting metal and joining it together) is applied to many metals, except titanium. Therefore, titanium rings cannot be resized.

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